| WEATHERBUG |
Summary
Weatherbug has established itself as a leading weather monitoring app, renowned for its precision and efficiency. Despite these strengths, the application faces significant user experience challenges, as evidenced by numerous negative reviews in the app store criticizing its design shortcomings.
My Impact
In a self initiated personal project, I undertook a comprehensive redesign of the application’s user experience (UX) and user interface (UI) to enhance engagement with the target audience. My role as a designer involved conducting a thorough audit, which led to a complete overhaul of the UX. Additionally, I crafted custom iconography to bring a unique perspective to weather applications.
Persona
1. Daily Forecasters: Need quick daily/weekly updates with hourly forecasts up to 10 days ahead.
2. Multi-Location Viewers: Require easy navigation between weather reports for multiple locations.
3. Weather Enthusiasts: Seek detailed weather maps for local and global patterns and phenomena tracking.
Paper & Digital
Wrireframe
High Fidelity Prototype
Outcome:
The redesign of Weatherbug’s digital product has resulted in a significantly modernized and improved user experience. While the abundance of variable information posed challenges, the implementation of a flexible design system proved invaluable. This approach not only streamlined the project’s development but also facilitated clear communication of design decisions.
