TrueUp
Who Are They?
Projections
The Project
I took on a personal project to brand and create marketing prototypes for a product called TrueUp. It’s a picture-hanging solution that won’t damage walls or paint—super handy for keeping your space looking sharp without the hassle
Role:
Handled all the UI/UX design, explore functionalities for purchase products. I also focused on designing an engaging space to showcase the brand and highlight its offerings and Web Development
Persona
Pain Points
• Lots of photos
• Updating as kids grow
• Changing décor frequently
• Need to cover deposits
• Move often
• Typically young adults
• Can’t nail into dorm walls
• Budget-conscious
• Likely to move out soon
Low-Fidelity Wireframes
Branding Guide
High-Fidelity Wireframes
Constructed High-fidelity wireframes of what the website or app will present. Including colors, fonts, images, and layout to show exactly how the final product will look and function.Â
