Summary
Initiative Synopsis
Nestled just outside the hustle and bustle of Phoenix, Arizona, Broadstone McDowell is the new kid on the block in luxury living. However, as the project nears completion, there is a challenge in creating a straightforward yet stylish website. This site needs to effectively generate excitement and give potential residents an enticing preview of the complex before it opens its doors.
1
My Impact
As the UX/UI designer, my job was to nail down the site’s structure with the clients and get a clear picture of who the website needed to appeal to. With that info, I put together a sleek, modern interface that really captures the vibe of the property.
Style Guide
The concept is to build a website with a basic set of branding materials and a few site examples to work with.
Wireframes and
Prototypes
Conclusive Design
High-Fidelity Prototype
